You and Me Disclosure First Complete Draft Claudia Neal

This is my first complete draft for my media text. I am very happy with the outcome as I believe I have challenged the conventions of form and genre. I have done this through the use of cinematography, editing and mise en scene.  My cinematography was a lot of steadi cam, mid shots, zoom and long shots. This is the type of cinematography which is used in my chosen genre. Furthermore the mise en scene, for example the chosen areas for filming, where specifically chosen to fit the genre conventions. ( run down ares, brand clothing, graffiti). Furthermore my editing is very fast paced and has a lot of quick cuts. This is because it relates to the conventions of this genre and represents what type of music it is. I also put my ancillary text in there, to promote my music video, within the actual video itself.

Overall I am very happy with my product and I will take into consideration the feedback I get from my teachers and will then develop further.

Filming Day 4- Beginning Scene/ Argument

I created a memory box for a prop in my video to explain the background of the story. To show the audience that she has had a previous love but that’s over now.

It’s just a quick introduction for the audience to let them know what has happened in the past, and what is happening since then. I put in the box objects that meant something to their relationship, types or memories, but she is now closing them away and leaving them behind.  This is going to be expressed through the use of editing. I am going to get her to rip up and old picture of her and her ex-boyfriend and then edit that she’s putting it back together but it’s a picture of her and her new boyfriend. This is to display to the audience that she has moved on and now has another boyfriend who makes her very happy, as represented in the video. She is also going to UN-ravel  a piece of paper, which will read a note from her ex saying it’s over. Little things like this just quickly tell a story to the audience so then we can quickly move on throughout the video.

I took over the shoulder shots, mid shots, and did fast pass editing, to link with the genre conventions. Below I have taken some screen shots to show my type of editing for this scene. The first shot the box lid is on, and then the second shot, the box lid is off, and again in the last 2 shots. The card is closed and then it jumps and the card is open. Quick cuts like this are what my editing is going to be like throughout my media text. 

Argument Scenes

When filming the arguments this was probably one of the most challenging. Although I think I pulled it off quite well.  On various days of filming I took a lot of footage and then edited bits where they didn't look very happy and the lighting was dark. Furthermore I included shots where they were getting further apart in shot, distance shots and long shots ect. I also included single close ups of them to emphasis their emotion and feelings. This engages the audience so they understand and can connect with the couple on how they are feeling. 

I got them to argue but I didn't want it to be to set up as it would look fake and that is not what I want. I want it to be believable, so i got them to talk about something that annoys them, which is how I got all the angry and annoyed facial expressions. 

On this shot it is a long shot and I zoom out on it. This is tho emphasis that they are growing apart and it represents the distance they are becoming. Furthermore the lighting is quite gloomy, which could link with the emotion they are both feeling. 

Here is another shot of them being distanced away from each other. I got her to walk away from him and I edited it in slow motion and held the shot when he was on his own. This is to represent that he is alone and to focus more on the shot itself on what is happening, making the audience think.

The lighting is this shot is quite dark and there facial expressions say a lot about what is going to happen. Even the clothing they are both wearing represents their mood, gloomy and unhappy. I captured a few shots like this to emphasis what is happening, so the audience have a good understanding. 

I have still kept the editing quite fast passed but the mood changes quite quickly, showing that they are not so happy after all.  

Filming Day 3: Lil Switz/Foreshore/Car/ Abandoned area

Today I was hoping to get almost all off my filming done so I can carry on editing. I basically got them to go to different areas in hull which I believe are perfect landscapes for conventions of my genre and types of activity places couples visit.

I brought along various props to be used in my filming.

Different outfits for them both to wear, to express that it is different days. This included:

Abi:
Scarf
Headband
Jumpers
Cardigan

Matt:
huff top
obey top

I printed off my Ancillary texts (Magazine advert) and I positioned them in the background of my video. This is because it is relevant and is promoting the video itself, within the video.

We first went to Little Switz which is a large type of forest with lots of shooting opportunity's. Here I took mid shots and did a lot of the cinematography for example, steadi cam. This is so the audience feel engaged as if they are there in the action. I filmed them being happy and having fun around the forest. But then had to bring in the depressing scenes of them arguing. I also filmed shots of scenery, and this is because it gives the audience an insight of where the couple are and quickly introduces them to a different place.

I then did filming of them when we where on the move. I took mid shots from behind in the back. But I also positioned the camera on the dashboard at the front. This is so we get a different view of them and its more engaging seeing their faces then the back of their heads.  The shot from behind although positions the audience there, making them feel as if they are actually in the back of the car with them.

We went onto forshore next to do some more filming and they both changed. This is the show that its a different day and that they are always together having fun in various places. I didn't do to much filming here as it's not going to be used massively in my video. Its just quick little shots, expressing that its a different day and they are having fun. It was very windy and cold on the beach so i made sure they where both wrapped up warm.
Another area where we then went was an old abandoned site. I chose this because it links in with the genre of my music (graffiti, worn and dirty). From looking at other music videos of the genre house music, you will find that a lot of these type of conventions are shown. an example of this would be they music video 'White Noise' by Disclosure.

This is the type of style I wanted to portray, so it not only expresses my genre but makes the audience understand what type of music video this is.

Overall Ancillary Texts

Ancillary Text: Poster Process of Development

Here I am going to show the process of how I created my ancillary texts and show you how I developed through out the process.

I first began thinking of ideas that link with my Digi Pak so there is a link between the two. At first I wanted to carry the same colours across of the dark grey and the lighter grey. Further more the iconic pulse across the page I have filled in a pure white an then duplicated and added an effect to show a after shock. This is to imitate a music pulse/ wave you get from loud pumping music.

I then added the name of the artist and the title of the Digi Pak I am promoting. I used a lighter colour and on a large scale as its the first element I want the audience to see. this is because it sells straight away as they know what its about before even reading all of it. Its a quick way to get the message across.

Here is the final for this type of style design. I have added the final elements such as the record company, sell date, website and other information. 

The Opacity tool fades the image selected into the background, the higher the percentage the higher the higher the image is visible and vice versa.









Here I have turned down the opacity to make the pulse a little less in your face and bright. This is so the focus can be more on the content of what is being promoted then the actual design on it.




But I knew I could improve it by adding more colour or an image. So that is what I developed onto next.

From looking at other posters which are promoting the album i found that a lot of the time they used an image from the album cover ( not always) but some do.
I thought this would be a good idea for me as it then is sticking to one main image and either it seen on CD or poster the audience will know what artist it is.

I began by getting the image from my Digi Pak, (all edited the same) and placed the pulse over it. I then used the 'opacity tool' and turned it down so it faded into the background more.









I then duplicated the 'diclosure' text and put on the effect 'colour burn' which created this type of engaging design.

This is my other final design for a different design. Here I have just changed the colour of the fonts to make them visible to read as its the most important information.

I chose this type of typography because its bold and emphasizes each word clearly. This is from the spacing of the letters from each other and that its printed in capitals.

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Research into Poster Design

 Here are a few examples of poster advertisements for CD releases. What is mainly presented here is the artist or a type of iconic image that represents them. What is also a main feature is the name of the artist and the name of the album being promoted. This is because it's the main aspect of what they want the audience to see. It is the main focus and therefore they want to express it most eye catching and appealing as possible.

The colours  which are used are all contrasting, creating the elements to stand out against each other. For example the 'Basement Jaxx' type is a bright yellow, positioned against a dark background. This influences the text to then jump out at the audience as it creates a bold contrast.

From looking at these various media texts, even though they are completely different genres they all have similar aspects. They are all bold and eye catching. They all sell quickly what they are advertising through the use of image and type.

This is what I need to include in my ancillary texts to make them stand out and get the information straight to the point. I need to think of an iconic image which will be easily remembered and then when seen immediately associated with my media product.

Beginning (New Ideas)

Here are the idea I have for the beginning of my music video. It relates to the lyrics

"Home is where the heart is,

And I gave it to you in a paper bag,

Even though its tarnished,

You told me its the best you ever had,"--------- This saying  that she has been hurt before and                                                                                 her heart is worn and damaged. But she trusts him                                                                                        with her heart, 

Here is a quick sketch of my ideas I put down. It's going to start with her opening a box full of old memories with her ex boyfriend. Things like cinema tickets, photos, receipts and other personal things.  I am going to get her to crumple up the notes she'd wrote him it's say something like 'You sure you want this' and then she would un-crumple it and it would say 'its over'. This is a quick way to show the audience that she has broken up with her ex.  Then a way to introduce her new boyfriend I am going to get a photo of the old boyfriend with him and her and she will rip it up, then by using editing she will put it back together and it'll be an image of her and her new boyfriend. This is an introduction into her new life with him and how much happier off she is with him. 

Further Development On Ideas

Here is further work I have done into developing my ideas and organizing what happens when and where ect. I did all these so I can organised what I am going to do when It comes to final filming as I want everything to go to plan and for me to get everything I want filmed. The beginning is blank so far as I am just in development for this as I want this section to let the audience know whats happens in the past and then introduce whats going to happen in my video.

For example, some lyrics at the beginning I have chosen to work with because it really reflects the girls feelings and what has happens to her and how she feels now. 

"Home is where the heart is,

And I gave it to you in a paper bag,

Even though its tarnished,

You told me its the best you ever had,"---------------> This is applying that she has been hurt before and                                                                                 her heart is worn and damaged. But she trusts him                                                                                        with her heart, 

I want to represent that through my video so the audience can see she has been hurt and upset but now she has a new man and he is much better than the last. 

This is a way of me organizing whats going to happen when and helps me know when everything is happening. I have written down also all new ideas what I am going to film. From going to little Switz (Forrest) to foreshore, to an abandoned area and car journeys. This is so I have lots of filming overall I can then edit all different parts together. Like little snippets of them having fun because that is what I want to portray overall. An example of one of my new ideas is going to all these new places, showing their happiness and emotion when together. The middle is going to be all the happiness expressed, so all the ups and fun times. Them going to different places doing different things ect. Then the argument stage comes in the second verse. This is when it starts to go down hill and they are shown to be not so happy afterall. Then the end is when a memory sequence comes in. This is when she has just had an argument and he has left. She looks at the scrap book of them both together and the images I will then edit into videos and the music picks up as does the emotion and feelings. This will include all different video clips of them together being happy and in love, she then realises she doesnt want to loose that and gets him back. 

 This is just a brief storyboard of the 4 different places they are going to visit/ be. I have done a quick sketch of what shots I am gong to take so it gives you an idea. I have also written what types of shots it will be but it just gives you a rough idea.

Here is a larger scales of snippets of what I am going to film. From them being happy and then not so happy. I have sectioned off the argument section so you can see what type of ideas I have. I find doing this helps me as I am producing what I want to create and it gives you an idea of what I am thinking.  One scene I have got the idea from the video by Rhianna 'We Found Love' music video. They are having an argument in the car and its very quick paced shots from close ups to mid shots. I am going to use this type of style as its effective and engages the audience into the action. As it is reflecting emotion and the mood of the situation. 

I got a lot inspiration from the music video by Rhianna 'We Found Love' as the continuity in that video flows very well and gives a good representation on the couple in love. It shows little snippets of them together in various places, showing its over a period of time. And this is what I want to produce. 

Here is more pages of development towards filming my media product. Writing it down and structuring it like this helped me plan and see all the ideas I had. So when coming to filming I knew when and where to do it. It made me structure my planning more efficiently making it a lot easier to get all my work done.













so when it came to filming I took this planning with me so I could keep track on what I need to film.

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Further Development On Music Video (Shot Ideas) (Planning)

I am going to be needing a lot more film footage as I am going to create the continuity for my music video to be set over a period of months. Therefore I will need a lot more footage then what I have right now. This is so I have a huge variety of film clips that I can edit and create a long continuity of a time period.

I have began by thinking of different setting areas that I can film which will relate to my genre. For example, I would like them to be walking in an area which looks a little run down and covered in graffiti. This relates to previous music videos I have watched for when I analysed this type of genre. (convention)

Setting:

Little Switz- Trees, Walking, having fun, exploring ect.

Cinematograpghy: 
Mid Shots
Long Shots
Close ups
steadi cam

Mise en Scene:
Girl- jeans, coat, hair down
Boy- jeans, brand shoes (e.g nike) brand top
In forrest, in the day time/ evening


Foreshore-

Cinematography:
Mid shots
Long shots
Panning
Steadi cam

Mise en scene
Girl- Leggings, jumper, coat, gloves, head band (wrap up warm)
Boy-jeans, hoodie, brand shoes, coat

Car-
Cinematography
Mid Shots
Close ups

Final Ancillary Text (Digi Pak)

I have edited parts of it as I cannot use original text that the official artist, disclosure, uses e.g, the mask over the face. I have also changed the inside a little as I have added lyrics on the inside cover for the song 'you and me'. Furthermore I have added a copy right at the bottom and the back with a bar code and the logo of my record label.  This is to create verisimilitude and link to conventions of a Digi Pak.

It has taken a lot of development to get my final design but I am very pleased with it and I think it is a successful design of a Digi Pak. The image inside is a booklet with all the lyrics for all the other songs on the Digi Pak.  I have created a quite battered and worn look for my Digi Pak as that relates to the conventions of the genre of music and the colours also relate well.
Overall I can see my product being a successful Digi Pak and I can imagine it in the stores as it relates to genre conventions of deep house music. I think its a very strong and powerful Digi Pak as it represents the genre well and gives the audience a insight of what I have to offer.

Edit of Ancillary Text (First Attempt)

 Here is my first final edit of my Ancillary text.  I have printed off my ancillary text to show what it would look like as a real media text. I am going to have to make a few edits though as I cannot use the name from their actual album and I need to make it more my own. But this is my first idea and gives you an insight on what I am thinking on. 

                       

From looking at my Progress Assessment

I now know what I need to focus more on and how I can improve. I need to edit my Digi Pak to make sure it isn't similar to the original. I am going to do this by changing the font style as this was a main aspect I interpreted.
I need to do some more filming and begin writing down ideas for what extra filming I need. I have a few ideas on what I can apply and this is from researching existing music videos e.g 'Rhianna-We Found Love'.

Ancillary Text:Digi Pak (Back Design and Other Sides)

I looked at the typography Disclosure use and I tried to replicate this so it relates to my artists and is a convention on the genre. I used the font 'Tw Cen MT Condensed'. Its a very unique and powerful typography because the spacing is quite wide and this is to reflect the importance of each word. 

 I then decided to slightly change the font to make it more eye catching and stand out more. I have used the same font but the version that is more bold and defined. I have put the songs in this type because they are what I want to stand out as they are the main focus. Then I have put the featuring artists in that other type as they are not the main focus but they are still mentioned. 

Here I have created another layer and used a brush that when printed makes an image look battered and worn. From creating the right spacing and colour I can then place it on top of my image and make the 'Opacity' low and it will blend in and fade creating it to look old and worn. 

like so...

 I have also done the same process for the back image as the front image by adjusting the colour balance of the image. Gone into Image, then adjustments and then colour balance and found a similar balance to the front image.

I have began to edit the inside sleeves and I am just experimenting on what I can include inside.