Final Complete Draft You and Me -Disclosure

This is the final complete draft of my music video. It has taken a long time and I have put a lot of effort in and hopefully it has all payed off. I have really enjoyed creating my music video, as I didn't find it as work but more as a chance to expand my creativity. I have learned a lot over the past year about music products and how they are developed and constructed. I believe I have successfully campaigned my Media product by reaching my goals of relating it to my chosen genre, producing a clear structured narrative and overall advertising a successful media text.

Final Ancillary Texts

I decided to use this design as my final one because I got various people to look at each ancillary texts and for the to give me there feedback on both and tell me which one they believe to be a better representative and more engaging. They said that this one linked more with my 3 media products and brings them all together more. You can see that they all relate and express the meaning across as they all have to same conventions. The colour scheme is the same, the imagery used is also the same and this was to create links between the two ancillary texts. I believe my ancillary text stood out and emphasised what I am wanting to represent.

Evaluation Question 1: In what way does your media product use, develop or challenge forms and conventions of real media products?

A2 Media Studies Evaluation

The ways my media product uses forms and conventions of real media texts, is through my development and researching. I began by researching my chosen genre of music and looking at other media texts. Music videos of today are categorised into 3 different types, performance, abstract and narrative. Although you can have 2 of these categories together, for example, the song by Paramore ‘Still into you’ is an abstract video as it has no narrative but is expressing the song through movement, although, there is some performance in there as well.  Whereas narrative is telling a story within the video, and this is what I chose. The song I chose was ‘me and you’ by the popular djs Disclosure. I liked the beat of the music and I had a lot of ideas when listening to the song. I looked at various media texts that link with the genre of ‘House music’ and here I discovered what conventions of form and genre I would need to consider in my music video.

Examples of this would be for cinematography mid shots, close ups and steadi cam. This is because it engages the audience making them feel like they are there in on the action. It’s a good way for the audience to communicate and understand the emotion and expression from the media text.  For mise en scene the areas are represented as the lower class, run down and graffiti. Furthermore the costume is represented quite retro and a lot of top brands are worn by the types of people who are represented with the genre (Nike, New Balance, Obey)  I found this by looking at other music videos done by the artist, Disclosure. For example the video ‘white noise’ really expresses all the conventions of form. It is set in a very run down area, the main character is represented as the lower class and he is dancing. There is a lot of graffiti and abandoned areas.  These representations are put across like this because house music isn’t a type of music the upper class would engage in. It’s similar to the ‘rave’ type of music, which influences, drinking, drugs, dancing and these associates with the lower class. Although house music isn’t all these aspects, it can have a narrative or no narrative at all. There is a stuck stereotype with this genre that people associate drinking dancing etc. when really it can be anything it wants to be. An example of this would be the music video by ‘Clean Bandit- Rather Be’, this is a similar type of genre of music but the video is not represented to how the stereotype is. A Chinese woman is miming the song and she goes around a fish market.  This genre can be represented with a narrative or with no narrative at all. Although it has a very strong stereotype of drinking and raves etc. And I wanted to break that stereotype.

 The editing for this type of genre is very fast paced and has a lot of quick cuts, as represented in various media texts.  I also did 3 Textual analyses on 3 different media products of the same genre. This helped me as analysing the different music videos I found similarities and the same conventions. It gave me an understanding on how to look in depth at media products and how to deconstruct them in the ways of conventions of genre, use of cinematography, use of editing, deconstructing the text in relation to connotations, how the narrative is developed and how does the text appeal to the audience. Now from researching all of that I can reflect my understanding through my work in my ancillary texts and media product.

From doing this is gave me a really clear understanding of the conventions and genre aspects which I need to include to make it a ‘house music’ media product and for my ancillary texts.   For my cinematography I did a lot mid shots and kept both the characters in shot close together. This is to emphasis the necessity and love they have over each other.  Keeping them close together in shot was an essential to communicate to the audience that they are inseparable. Furthermore I used a lot of steadi cam as I wanted to engage the audience even more, to make them feel as if they were there on the journey with them. It puts them in the place that they are there next to them, making the audience communicate better with my media product. Furthermore I found that this type of cinematography is presented in real media texts representing this genre. And I found this from doing my textual analysis and looking at various media texts represented to this genre.

I believe for my mise en scene it was very tricky to completely influence the stereotype of house music as getting footage of them going out and drinking would be quite difficult.  So I tried a different approach of representing the genre through editing and mise en scene. The clothing I got the boy to wear was popular brands, for example, Nike, obey, new balance etc. This is because the style people wear, who listen to this type of music, is quite retro and stylish clothing. I tried to portray this but it was quite difficult as none of them owned any, so I had to get them myself from people who I know wear this type of clothing. For the girl, I think her own clothing fitted the type of clothing I wanted to style her in. Although I made a few adjustments by getting her to wear various accessories and to paint her nails red. I did this purposely because red symbolises love and passion, linking with her relationship and emotion. Furthermore for the setting, I picked various areas to link with genre conventions and some that hide deeper meanings. The abandoned area I chose because it relates to the deep house stereotype of run down areas. I also took footage of graffiti and other run down areas. This is because from researching and seeing that it’s a convention of this genre, I wanted to portray that to make my media product fit this genre.  The amusements I purposely chose because of the lighting and various bright contrasting colours. This is to represent the love and emotion of the couple’s relationship and also to fit the genre conventions. For example house music is played at clubs and there are all strobe lights and lasers. Furthermore when filming them by the chimney-air, I tried to make that that was the only light near them. This is because the glow of the fire was blazing over them. Showing again there desire and love, the necessity they have together, that both of their hearts burn and glow with emotion.  Additionally I got fireworks and sparklers to emphasise this same message of their emotion and lust for one another.  All these type of aspects where to resemble not only the emotion and feelings of the two characters, but to resemble the genre of house music.

When I came to editing my media product I knew that the beat of the song was very fast so I had to match it with my editing. I did this by getting the music bar at the bottom to see the level of the beat, so I knew when to directly cut. This then allowed me to have quick cuts of footage on the beat of the song. I mixed up my shots so every cut they were at a different location or it was a different camera angle/shot. This is to express the various adventures then have gone on and really shows the amount of filming I have done and the many places we went. From feedback I have been told that my editing is my strong point for my music video as it really links with the house music persona, fast cuts, fast music etc.

When creating my ancillary texts I tried to reflect the genre and forms which I reflected in my music product also in them. I did this by using the same characters in my music product visualised on the front as the main attraction. I did this because in the music video they are also the main attraction so, I got an image of them stood together facing the camera (self-reflective), making it engaging for the audience as they are looking straight at them. It took quite a bit of development for me to get my final ancillary texts, as shown on my blog. I wanted the typography to be bold, contrasting and effective as it is one of the key features that needs to be very noticeable for the audience. I looked at the typography Disclosure use and I tried to replicate this so it relates to my artists and is a convention on the genre. I used the font 'Tw Cen MT Condensed' for the small print but banner headline has to be bold and contrasting as that is what the audience will see first.  I put the songs on the Digi Pak in this type because they are what I want to stand out as they are the main focus on the back. Then I have put the featuring artists in that other type as they are not the main focus but they are still mentioned. The image I chose for the front will be the same image I will use for my Ancillary text, showing that I have linked the two. I created another layer and used a brush that when printed makes an image look battered and worn. I did this because it is one convention of the genre. The colours I used on my Digi Pak are quite worn and rustic colours because I wanted to represent the genre through the image. So before even watching my media product the audience will know what type of music it is. Furthermore from presenting the two characters on the front it gives the audience an idea that they have a type of involvement in the video.  At first I put the iconic Disclosure mask over their faces, which instantly refers the advertisement to be a disclosure product. Although that’s a type of copy right as it’s not my design. So from this I adapted my own idea and crossed their eyes out.  Furthermore this can have a deeper meaning, crossing the eyes out creates mystery and it’s kind of hiding their identity. Making the audience intrigued and wanting to find out more. It’s a strategy that gets them drawn in, making them wants to find out and watch my media product.  I got this idea of a ‘pulse’ that you get when playing music, like a bass pulse. I liked the idea as it looked really good and effective and house music has a lot of bass. I created it in Photoshop and then began duplicating it and adding effects which is how I got it to stand out and be eye catching. I then used it to put on the disks and on the back of my Digi Pak.  Then from getting feedback from my teacher I decided to put the back ground image of my Digi Pak the pulse design, instead

I first began thinking of ideas that I want to link with my Digi Pak and my media product so there is a link between the two. At first I wanted to carry the same colours across of the dark grey and the lighter grey. Furthermore the iconic pulse across the page I have filled in a pure white and then duplicated and added an effect to show an aftershock. This is to imitate a music pulse/ wave you get from loud pumping music.I have imitated this on my Digi Pak and also on my ancillary text show it shows that there is a link and you can see that both products are related. As shown on my blog you can see the development I went through to create my ancillary and Digi Pak. I did a lot of editing to get it just right and eye appealing and furthermore linking with my overall media product. 

The images I used I purposely chose as I felt they where engaging as they are looking directly into the camera. I then edited them over Photoshop, creating the battered and old effect. I added the lyrics of chosen song as that is a convention that is involved in a music package. 

I added important information in small text at the bottom to create verisimilitude. I used the colour white because it contrasts against the dark background, making it clearly visible. Then placing the pulse iconic across the image represents the type of music being advertised and what it relates to. 

The banner headline is one of the key features on my ancillary texts and my Digi Pak as it is what is advertising the artist.  I liked it because it is very bold and contrasting really empathizes what it is advertising. Furthermore the colours really contrast well against each other. Making it the most eye catching feature on my media text. I changed the header slightly on my Digi Pak as it believed it contrasted better against the background with the effect 'Hard Light'.  The spacing between each letter emphasis the importance of each letter withing the whole word. Creating this powerful and highly structured type, representing that it is making a statement.  

The banner headline for my ancillary text (on the right) I duplicated and added the effect ' Colour Burn' which is what creates this bright burning effect on the typography. I think overall the typography works really well on my ancillary text and my Digi Pak as it is one of the main focuses and really emphasis's what it is advertising. Which is the main objective for my media products. 

Evaluation Question 2: How effective is the combination of your main product and ancillary texts?

Evaluation Question 3: What have you learned from your audience feedback?

Evaluation Question 4: How did you use media technologies in the construction and research, planning and evaluation stages?

My media product on iTunes and in Teenage setting

Here is what my Media product would look like if sold on the iTunes store and then played on an apple device. I did this to show that I am thinking out side the box more and trying to relate my media campaign to the real media industry.  

This is what my poster would look like when in a teenage bedroom setting.
 My target audience is aimed at teenagers so I decided to place my ancillary text in the target audiences setting. This is to show what it would be like when presented in a teenagers bedroom.

    

Short commentary of my media product

Development and Changes of My Story Board to actual Media Product (Evaluation Extra)

From looking back at my story board my narrative has changed a lot. This is from all the development and ideas that I constantly kept gathering from feedback and just inspiration from existing media texts. At first my story board I was going to have my narrative linear continuity so it was all represented in one day.  But then I began to think it would be better if I changed it and made it fragmented The from researching and developing my ideas further I began to think of changing it by mixing up the sense of time, creating it to be fragmented,  This makes my media product postmodern. 

In my original idea I tried to link the lyrics with the image as much as I could. For example, when the lyrics say 'locked up, underground' I imagined my character to have a love locket round her neck and then she is underground. I designed this in my story board and I used it overall in my final Media product. Another example of this is when it say words like 'tarnished' I got them near a rundown area, because its linking the narrative with the imagery, making more of a connection. I did this a lot throughout my video on a lot of different areas as I believe it creates more of a bond and connection with the lyrics and imagery. 

I have kept a few aspects from my story board in my overall final product, although a lot of changes have been made. It’s because when first beginning I didn't know much about the development of music videos, but from over the 6 months of working on it and researching and developing, my knowledge has grown massively. And this is reflected in all of my work, especially my first draft and my final draft. 

Here I have taken screen shots from my animatic of my story board which I did use in my final media product.  There are many more but here is a few screenshots of ones that I did reflect in my media product. So from developing my story board it helped my creativity expand as I advanced more ideas, making my media product a successful media text. 

Focus Group

I decided to do a focus group as it is showing that I am thinking more out of the box to get as much feedback as I can. Then from this I will develop my media product on what the audience say. It just gives me another type of feedback and it is much more detailed than just a questionnaire. As if I actually talk to the audience myself I am then engaging and connecting with them, getting a more in depth and detailed feedback. I can see there emotion and feeling when watching my music video and can see which bits they enjoyed most, what I can improve on or if they think I have represented the genre of 'House Music' well. 

Second Draft

Here is my second draft of my media text.I have over viewed my teacher’s feedback and made some changes which I believe are relevant and will make my narrative make more sense. 

I got a few random students to watch my video and they gave me there feedback on how they understand the narrative better as it is displayed clearly. I have sent this off to my teachers to review on, so they can give further feedback on what I can develop more and and make it better. 

Audience Feedback

I have handed out a few questionnaires to get feedback from my music video. I will be getting feedback of my teacher too, but I wanted a wider range audience to watch my video and give me there views and opinions on it. Furthermore I can develop further from looking at peoples suggestions on what I can do to improve and what is good and bad about my music video. 

You and Me Disclosure First Complete Draft Claudia Neal

This is my first complete draft for my media text. I am very happy with the outcome as I believe I have challenged the conventions of form and genre. I have done this through the use of cinematography, editing and mise en scene.  My cinematography was a lot of steadi cam, mid shots, zoom and long shots. This is the type of cinematography which is used in my chosen genre. Furthermore the mise en scene, for example the chosen areas for filming, where specifically chosen to fit the genre conventions. ( run down ares, brand clothing, graffiti). Furthermore my editing is very fast paced and has a lot of quick cuts. This is because it relates to the conventions of this genre and represents what type of music it is. I also put my ancillary text in there, to promote my music video, within the actual video itself.

Overall I am very happy with my product and I will take into consideration the feedback I get from my teachers and will then develop further.

Filming Day 4- Beginning Scene/ Argument

I created a memory box for a prop in my video to explain the background of the story. To show the audience that she has had a previous love but that’s over now.

It’s just a quick introduction for the audience to let them know what has happened in the past, and what is happening since then. I put in the box objects that meant something to their relationship, types or memories, but she is now closing them away and leaving them behind.  This is going to be expressed through the use of editing. I am going to get her to rip up and old picture of her and her ex-boyfriend and then edit that she’s putting it back together but it’s a picture of her and her new boyfriend. This is to display to the audience that she has moved on and now has another boyfriend who makes her very happy, as represented in the video. She is also going to UN-ravel  a piece of paper, which will read a note from her ex saying it’s over. Little things like this just quickly tell a story to the audience so then we can quickly move on throughout the video.

I took over the shoulder shots, mid shots, and did fast pass editing, to link with the genre conventions. Below I have taken some screen shots to show my type of editing for this scene. The first shot the box lid is on, and then the second shot, the box lid is off, and again in the last 2 shots. The card is closed and then it jumps and the card is open. Quick cuts like this are what my editing is going to be like throughout my media text. 

Argument Scenes

When filming the arguments this was probably one of the most challenging. Although I think I pulled it off quite well.  On various days of filming I took a lot of footage and then edited bits where they didn't look very happy and the lighting was dark. Furthermore I included shots where they were getting further apart in shot, distance shots and long shots ect. I also included single close ups of them to emphasis their emotion and feelings. This engages the audience so they understand and can connect with the couple on how they are feeling. 

I got them to argue but I didn't want it to be to set up as it would look fake and that is not what I want. I want it to be believable, so i got them to talk about something that annoys them, which is how I got all the angry and annoyed facial expressions. 

On this shot it is a long shot and I zoom out on it. This is tho emphasis that they are growing apart and it represents the distance they are becoming. Furthermore the lighting is quite gloomy, which could link with the emotion they are both feeling. 

Here is another shot of them being distanced away from each other. I got her to walk away from him and I edited it in slow motion and held the shot when he was on his own. This is to represent that he is alone and to focus more on the shot itself on what is happening, making the audience think.

The lighting is this shot is quite dark and there facial expressions say a lot about what is going to happen. Even the clothing they are both wearing represents their mood, gloomy and unhappy. I captured a few shots like this to emphasis what is happening, so the audience have a good understanding. 

I have still kept the editing quite fast passed but the mood changes quite quickly, showing that they are not so happy after all.  

Filming Day 3: Lil Switz/Foreshore/Car/ Abandoned area

Today I was hoping to get almost all off my filming done so I can carry on editing. I basically got them to go to different areas in hull which I believe are perfect landscapes for conventions of my genre and types of activity places couples visit.

I brought along various props to be used in my filming.

Different outfits for them both to wear, to express that it is different days. This included:

Abi:
Scarf
Headband
Jumpers
Cardigan

Matt:
huff top
obey top

I printed off my Ancillary texts (Magazine advert) and I positioned them in the background of my video. This is because it is relevant and is promoting the video itself, within the video.

We first went to Little Switz which is a large type of forest with lots of shooting opportunity's. Here I took mid shots and did a lot of the cinematography for example, steadi cam. This is so the audience feel engaged as if they are there in the action. I filmed them being happy and having fun around the forest. But then had to bring in the depressing scenes of them arguing. I also filmed shots of scenery, and this is because it gives the audience an insight of where the couple are and quickly introduces them to a different place.

I then did filming of them when we where on the move. I took mid shots from behind in the back. But I also positioned the camera on the dashboard at the front. This is so we get a different view of them and its more engaging seeing their faces then the back of their heads.  The shot from behind although positions the audience there, making them feel as if they are actually in the back of the car with them.

We went onto forshore next to do some more filming and they both changed. This is the show that its a different day and that they are always together having fun in various places. I didn't do to much filming here as it's not going to be used massively in my video. Its just quick little shots, expressing that its a different day and they are having fun. It was very windy and cold on the beach so i made sure they where both wrapped up warm.
Another area where we then went was an old abandoned site. I chose this because it links in with the genre of my music (graffiti, worn and dirty). From looking at other music videos of the genre house music, you will find that a lot of these type of conventions are shown. an example of this would be they music video 'White Noise' by Disclosure.

This is the type of style I wanted to portray, so it not only expresses my genre but makes the audience understand what type of music video this is.

Overall Ancillary Texts

Ancillary Text: Poster Process of Development

Here I am going to show the process of how I created my ancillary texts and show you how I developed through out the process.

I first began thinking of ideas that link with my Digi Pak so there is a link between the two. At first I wanted to carry the same colours across of the dark grey and the lighter grey. Further more the iconic pulse across the page I have filled in a pure white an then duplicated and added an effect to show a after shock. This is to imitate a music pulse/ wave you get from loud pumping music.

I then added the name of the artist and the title of the Digi Pak I am promoting. I used a lighter colour and on a large scale as its the first element I want the audience to see. this is because it sells straight away as they know what its about before even reading all of it. Its a quick way to get the message across.

Here is the final for this type of style design. I have added the final elements such as the record company, sell date, website and other information. 

The Opacity tool fades the image selected into the background, the higher the percentage the higher the higher the image is visible and vice versa.









Here I have turned down the opacity to make the pulse a little less in your face and bright. This is so the focus can be more on the content of what is being promoted then the actual design on it.




But I knew I could improve it by adding more colour or an image. So that is what I developed onto next.

From looking at other posters which are promoting the album i found that a lot of the time they used an image from the album cover ( not always) but some do.
I thought this would be a good idea for me as it then is sticking to one main image and either it seen on CD or poster the audience will know what artist it is.

I began by getting the image from my Digi Pak, (all edited the same) and placed the pulse over it. I then used the 'opacity tool' and turned it down so it faded into the background more.









I then duplicated the 'diclosure' text and put on the effect 'colour burn' which created this type of engaging design.

This is my other final design for a different design. Here I have just changed the colour of the fonts to make them visible to read as its the most important information.

I chose this type of typography because its bold and emphasizes each word clearly. This is from the spacing of the letters from each other and that its printed in capitals.

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Research into Poster Design

 Here are a few examples of poster advertisements for CD releases. What is mainly presented here is the artist or a type of iconic image that represents them. What is also a main feature is the name of the artist and the name of the album being promoted. This is because it's the main aspect of what they want the audience to see. It is the main focus and therefore they want to express it most eye catching and appealing as possible.

The colours  which are used are all contrasting, creating the elements to stand out against each other. For example the 'Basement Jaxx' type is a bright yellow, positioned against a dark background. This influences the text to then jump out at the audience as it creates a bold contrast.

From looking at these various media texts, even though they are completely different genres they all have similar aspects. They are all bold and eye catching. They all sell quickly what they are advertising through the use of image and type.

This is what I need to include in my ancillary texts to make them stand out and get the information straight to the point. I need to think of an iconic image which will be easily remembered and then when seen immediately associated with my media product.

Beginning (New Ideas)

Here are the idea I have for the beginning of my music video. It relates to the lyrics

"Home is where the heart is,

And I gave it to you in a paper bag,

Even though its tarnished,

You told me its the best you ever had,"--------- This saying  that she has been hurt before and                                                                                 her heart is worn and damaged. But she trusts him                                                                                        with her heart, 

Here is a quick sketch of my ideas I put down. It's going to start with her opening a box full of old memories with her ex boyfriend. Things like cinema tickets, photos, receipts and other personal things.  I am going to get her to crumple up the notes she'd wrote him it's say something like 'You sure you want this' and then she would un-crumple it and it would say 'its over'. This is a quick way to show the audience that she has broken up with her ex.  Then a way to introduce her new boyfriend I am going to get a photo of the old boyfriend with him and her and she will rip it up, then by using editing she will put it back together and it'll be an image of her and her new boyfriend. This is an introduction into her new life with him and how much happier off she is with him. 

Further Development On Ideas

Here is further work I have done into developing my ideas and organizing what happens when and where ect. I did all these so I can organised what I am going to do when It comes to final filming as I want everything to go to plan and for me to get everything I want filmed. The beginning is blank so far as I am just in development for this as I want this section to let the audience know whats happens in the past and then introduce whats going to happen in my video.

For example, some lyrics at the beginning I have chosen to work with because it really reflects the girls feelings and what has happens to her and how she feels now. 

"Home is where the heart is,

And I gave it to you in a paper bag,

Even though its tarnished,

You told me its the best you ever had,"---------------> This is applying that she has been hurt before and                                                                                 her heart is worn and damaged. But she trusts him                                                                                        with her heart, 

I want to represent that through my video so the audience can see she has been hurt and upset but now she has a new man and he is much better than the last. 

This is a way of me organizing whats going to happen when and helps me know when everything is happening. I have written down also all new ideas what I am going to film. From going to little Switz (Forrest) to foreshore, to an abandoned area and car journeys. This is so I have lots of filming overall I can then edit all different parts together. Like little snippets of them having fun because that is what I want to portray overall. An example of one of my new ideas is going to all these new places, showing their happiness and emotion when together. The middle is going to be all the happiness expressed, so all the ups and fun times. Them going to different places doing different things ect. Then the argument stage comes in the second verse. This is when it starts to go down hill and they are shown to be not so happy afterall. Then the end is when a memory sequence comes in. This is when she has just had an argument and he has left. She looks at the scrap book of them both together and the images I will then edit into videos and the music picks up as does the emotion and feelings. This will include all different video clips of them together being happy and in love, she then realises she doesnt want to loose that and gets him back. 

 This is just a brief storyboard of the 4 different places they are going to visit/ be. I have done a quick sketch of what shots I am gong to take so it gives you an idea. I have also written what types of shots it will be but it just gives you a rough idea.

Here is a larger scales of snippets of what I am going to film. From them being happy and then not so happy. I have sectioned off the argument section so you can see what type of ideas I have. I find doing this helps me as I am producing what I want to create and it gives you an idea of what I am thinking.  One scene I have got the idea from the video by Rhianna 'We Found Love' music video. They are having an argument in the car and its very quick paced shots from close ups to mid shots. I am going to use this type of style as its effective and engages the audience into the action. As it is reflecting emotion and the mood of the situation. 

I got a lot inspiration from the music video by Rhianna 'We Found Love' as the continuity in that video flows very well and gives a good representation on the couple in love. It shows little snippets of them together in various places, showing its over a period of time. And this is what I want to produce. 

Here is more pages of development towards filming my media product. Writing it down and structuring it like this helped me plan and see all the ideas I had. So when coming to filming I knew when and where to do it. It made me structure my planning more efficiently making it a lot easier to get all my work done.













so when it came to filming I took this planning with me so I could keep track on what I need to film.

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Further Development On Music Video (Shot Ideas) (Planning)

I am going to be needing a lot more film footage as I am going to create the continuity for my music video to be set over a period of months. Therefore I will need a lot more footage then what I have right now. This is so I have a huge variety of film clips that I can edit and create a long continuity of a time period.

I have began by thinking of different setting areas that I can film which will relate to my genre. For example, I would like them to be walking in an area which looks a little run down and covered in graffiti. This relates to previous music videos I have watched for when I analysed this type of genre. (convention)

Setting:

Little Switz- Trees, Walking, having fun, exploring ect.

Cinematograpghy: 
Mid Shots
Long Shots
Close ups
steadi cam

Mise en Scene:
Girl- jeans, coat, hair down
Boy- jeans, brand shoes (e.g nike) brand top
In forrest, in the day time/ evening


Foreshore-

Cinematography:
Mid shots
Long shots
Panning
Steadi cam

Mise en scene
Girl- Leggings, jumper, coat, gloves, head band (wrap up warm)
Boy-jeans, hoodie, brand shoes, coat

Car-
Cinematography
Mid Shots
Close ups

Final Ancillary Text (Digi Pak)

I have edited parts of it as I cannot use original text that the official artist, disclosure, uses e.g, the mask over the face. I have also changed the inside a little as I have added lyrics on the inside cover for the song 'you and me'. Furthermore I have added a copy right at the bottom and the back with a bar code and the logo of my record label.  This is to create verisimilitude and link to conventions of a Digi Pak.

It has taken a lot of development to get my final design but I am very pleased with it and I think it is a successful design of a Digi Pak. The image inside is a booklet with all the lyrics for all the other songs on the Digi Pak.  I have created a quite battered and worn look for my Digi Pak as that relates to the conventions of the genre of music and the colours also relate well.
Overall I can see my product being a successful Digi Pak and I can imagine it in the stores as it relates to genre conventions of deep house music. I think its a very strong and powerful Digi Pak as it represents the genre well and gives the audience a insight of what I have to offer.