I chose this video to reflect the type of music genre I would like to re-create when coming to creating my music video. I like the lighting and the type of darkish mood throughout the video. I think it really relates to the song and gives a really good effect. It gives a good representation of the mood of the song from the use of tones and colour and the genre itself. The formal conventions are very clearly expressed through the 4 key elements of cinematography, mise en scene, sound and editing. The mise en scene is a large contributor as the clothing is shown very scruffy and worn, linking in with the song and what they are trying to represent.the lighting is very dark and there is a lot of shadowing through-out the video. The use of cinematography is a good way to represent the form as a lot of the shots are used with steadi cam and they are fast paced. This links in with the editing and sound of the video. For example when the sound picks up so does the editing and cinematography. If the music becomes fast paced, so do these other elements. The editing has a lot of fast cuts which links with other forms of the media text.
I want to tell a story in my video by it relating to the lyrics. For example, the music video' Always' -by Blink 182 I like because when I listen to it, a few ideas come to mind from the lyrics. I think of two people in love and the video telling the story of them being happy, their arguments etc. I only like the actual song not the video as I would create it a lot different to how they did. I like the idea of a couple being in love but keeping it to the genre of indie rock music. I like the whole formal conventions of shadowing and dark lighting like the video By Christina Perri 'A thousand years'. Her video at the beginning has dark shadowing which represents love and life and how delicate it all is.
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