Short commentary of my media product

Development and Changes of My Story Board to actual Media Product (Evaluation Extra)

From looking back at my story board my narrative has changed a lot. This is from all the development and ideas that I constantly kept gathering from feedback and just inspiration from existing media texts. At first my story board I was going to have my narrative linear continuity so it was all represented in one day.  But then I began to think it would be better if I changed it and made it fragmented The from researching and developing my ideas further I began to think of changing it by mixing up the sense of time, creating it to be fragmented,  This makes my media product postmodern. 

In my original idea I tried to link the lyrics with the image as much as I could. For example, when the lyrics say 'locked up, underground' I imagined my character to have a love locket round her neck and then she is underground. I designed this in my story board and I used it overall in my final Media product. Another example of this is when it say words like 'tarnished' I got them near a rundown area, because its linking the narrative with the imagery, making more of a connection. I did this a lot throughout my video on a lot of different areas as I believe it creates more of a bond and connection with the lyrics and imagery. 

I have kept a few aspects from my story board in my overall final product, although a lot of changes have been made. It’s because when first beginning I didn't know much about the development of music videos, but from over the 6 months of working on it and researching and developing, my knowledge has grown massively. And this is reflected in all of my work, especially my first draft and my final draft. 

Here I have taken screen shots from my animatic of my story board which I did use in my final media product.  There are many more but here is a few screenshots of ones that I did reflect in my media product. So from developing my story board it helped my creativity expand as I advanced more ideas, making my media product a successful media text. 

Focus Group

I decided to do a focus group as it is showing that I am thinking more out of the box to get as much feedback as I can. Then from this I will develop my media product on what the audience say. It just gives me another type of feedback and it is much more detailed than just a questionnaire. As if I actually talk to the audience myself I am then engaging and connecting with them, getting a more in depth and detailed feedback. I can see there emotion and feeling when watching my music video and can see which bits they enjoyed most, what I can improve on or if they think I have represented the genre of 'House Music' well. 

Second Draft

Here is my second draft of my media text.I have over viewed my teacher’s feedback and made some changes which I believe are relevant and will make my narrative make more sense. 

I got a few random students to watch my video and they gave me there feedback on how they understand the narrative better as it is displayed clearly. I have sent this off to my teachers to review on, so they can give further feedback on what I can develop more and and make it better. 

Audience Feedback

I have handed out a few questionnaires to get feedback from my music video. I will be getting feedback of my teacher too, but I wanted a wider range audience to watch my video and give me there views and opinions on it. Furthermore I can develop further from looking at peoples suggestions on what I can do to improve and what is good and bad about my music video. 

You and Me Disclosure First Complete Draft Claudia Neal

This is my first complete draft for my media text. I am very happy with the outcome as I believe I have challenged the conventions of form and genre. I have done this through the use of cinematography, editing and mise en scene.  My cinematography was a lot of steadi cam, mid shots, zoom and long shots. This is the type of cinematography which is used in my chosen genre. Furthermore the mise en scene, for example the chosen areas for filming, where specifically chosen to fit the genre conventions. ( run down ares, brand clothing, graffiti). Furthermore my editing is very fast paced and has a lot of quick cuts. This is because it relates to the conventions of this genre and represents what type of music it is. I also put my ancillary text in there, to promote my music video, within the actual video itself.

Overall I am very happy with my product and I will take into consideration the feedback I get from my teachers and will then develop further.

Filming Day 4- Beginning Scene/ Argument

I created a memory box for a prop in my video to explain the background of the story. To show the audience that she has had a previous love but that’s over now.

It’s just a quick introduction for the audience to let them know what has happened in the past, and what is happening since then. I put in the box objects that meant something to their relationship, types or memories, but she is now closing them away and leaving them behind.  This is going to be expressed through the use of editing. I am going to get her to rip up and old picture of her and her ex-boyfriend and then edit that she’s putting it back together but it’s a picture of her and her new boyfriend. This is to display to the audience that she has moved on and now has another boyfriend who makes her very happy, as represented in the video. She is also going to UN-ravel  a piece of paper, which will read a note from her ex saying it’s over. Little things like this just quickly tell a story to the audience so then we can quickly move on throughout the video.

I took over the shoulder shots, mid shots, and did fast pass editing, to link with the genre conventions. Below I have taken some screen shots to show my type of editing for this scene. The first shot the box lid is on, and then the second shot, the box lid is off, and again in the last 2 shots. The card is closed and then it jumps and the card is open. Quick cuts like this are what my editing is going to be like throughout my media text. 

Argument Scenes

When filming the arguments this was probably one of the most challenging. Although I think I pulled it off quite well.  On various days of filming I took a lot of footage and then edited bits where they didn't look very happy and the lighting was dark. Furthermore I included shots where they were getting further apart in shot, distance shots and long shots ect. I also included single close ups of them to emphasis their emotion and feelings. This engages the audience so they understand and can connect with the couple on how they are feeling. 

I got them to argue but I didn't want it to be to set up as it would look fake and that is not what I want. I want it to be believable, so i got them to talk about something that annoys them, which is how I got all the angry and annoyed facial expressions. 

On this shot it is a long shot and I zoom out on it. This is tho emphasis that they are growing apart and it represents the distance they are becoming. Furthermore the lighting is quite gloomy, which could link with the emotion they are both feeling. 

Here is another shot of them being distanced away from each other. I got her to walk away from him and I edited it in slow motion and held the shot when he was on his own. This is to represent that he is alone and to focus more on the shot itself on what is happening, making the audience think.

The lighting is this shot is quite dark and there facial expressions say a lot about what is going to happen. Even the clothing they are both wearing represents their mood, gloomy and unhappy. I captured a few shots like this to emphasis what is happening, so the audience have a good understanding. 

I have still kept the editing quite fast passed but the mood changes quite quickly, showing that they are not so happy after all.